AboutOlvera Street
``Out of the hearts of the Mexican people is spun the gold of romance and contentment. No sweeter, finer people live on this earth than the men and women of Mexico.``
- Christine Sterling, Easter Sunday, April 20, 1930
One Woman's Vision

Christine Sterling, known as the “Mother of Olvera Street”,  a wealthy, young,  and well-connected socialite from Northern California discovered Olvera Street in 1926 and was shocked by the dilapidated condition of the oldest part of the city.   Where once had stood the city’s finest buildings and cultural center was now a hideaway for prostitutes and street crime.  The Old Olvera Street had a date with the bulldozers, but Christine would have none of that.  She envisioned a Mexican Marketplace and a cultural center in the heart of Los Angeles to preserve the memory of old L.A. Christine’s romantic vision brought Los Angeles’ first street back to life and brought in Mexican American merchants to sell their wares, artifacts and celebrate their fiestas as they would in old Mexico.

The Avila Adobe and most of the other 26 surrounding structures were ticketed for demolition.  Christine campaigned for favorable press from the Los Angeles Times, and with that came help investors and government agencies (including the Sheriff’s Department, which provided prisoners for labor). Her dream of closing the street to automobile traffic and opening a Mexican village came to fruition on Easter Sunday, 1930. Read more at El Pueblo de Los Angeles or on our site:

Our Merchants

Olvera Street is home to many lively merchants and shops who work diligently to preserve our cultural history. Come check out the beautiful shops at any time during the year and see one part of what makes Olvera Street so special.

Annual Events

Each year, the Olvera Street Merchants, in partnership with El Pueblo Historical Monument, host a variety of traditional events.All events are FREE of charge, and open to the public.  All are welcome!

Come Visit Us!

Latest Events
December 16, 2021
October 25, 2021
October 5, 2021
May 5, 2021
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